Luke Lucas { Type Hero }

I have always been a fan of good alliteration. There is just something about the rolling of repeated sounds and syllables that gets me going, ya know? Saucy silence. Massive mountains. Lady luck. Friggin fantastic. I think its the mix of tacky and the drama that really hooks me in.

When working my token retail-assistant-whilst-a-student job, I felt a brief surge to encourage my colleagues with naming every day in theme and alliteration. Sexy Saturday? Yes please. Salty Sunday? Why not. The week that the last Harry Potter film was in cinemas? Forget about it. We had Muggle Mondays, Weasley Wednesdays and Trelawney Tuesdays. It was kind of out of control.

So when I stumbled across the name of todays Type Hero, Luke Lucas, a little flutter of excitement swept over me. This dude, Luke Lucas (say the name dammit...fantastic isn't it?) was clearly destined for glory. And luckily, I was right.

Luke Lucas is a designer, illustrator, terrific typographer (ba boom tish) and art director currently residing in Melbourne, Australia. I first came across his work through my sister's boyfriends business card. The logo for the company he worked for, Tongue, was unlike anything I had ever seen before. While most companies opt for the simplistic vector based logo, Tongue went for something different all together. Luscious, graphic and literally dripping, it was the first type treatment of its kind that I had seen before.

I never knew the designer behind the logo, but the image definitely stayed in my mind. I later came across his work on the Jacky Winter Group illustration agency website. His style is distinctive, different and instantly recognisable. Lucas breathes life into words by giving them another dimension, an attitude and setting that they have never been seen in before but still relevant. My oh my how my eyes swoon.

He also happens to be the art director for Life Lounge magazine, which you know, explains the awesomeness of each and every cover page of their issues.

If only the alliteration gods had made me so lucky. Perhaps if I had been named something like Irene Izenhausan, I would be off doing great and wonderful things. Like being a type god and art directing a popular street culture/art/design magazine and generally being awesome in the thriving design community that is Melbourne...but I dont want to be too specific.

Enough rambling now. Feast! (Your eyes, that is).

All images courtesy and copyright of Luke Lucas. Taken from his website.

Jessica Hische For Moonrise Kingdom { Type On Screen }

Ahoy there type lovers,

Now I know it has been a while since my last post. Three months approximately. I blame my procrastination and lack of productivity on moving house, my growing kitten, and my predictable pattern of falling into a rut now and then.

But alas! Drawn from Type is back and stronger than ever for 2012.

Todays post, aside from serving as a late greeting for the new years, is also a delayed reaction to massive news in the type world. And because my stalking ways have allowed me to find that my favourite type hero, Miss Jessica Hische, was recently in my beloved home city of Sydney, this does seem like a very fitting (delayed) subject to write about. You know, being that she was here and all.

Cue extremely amazing fantastic news:

The trailer for Wes Anderson's Moonrise Kingdom has been released.

Yes, the internet exploded. Yes, it looks ridiculously amazing. Yes, the nostalgic awkward and vintage brilliance of all Wes Anderson films is still alive and kicking.

And Jessica Hische has provided custom lettering for all the titles and credits of the film.

Boom.

Oh my goodness type lovers, I have never been so smitten by mustard lettering. The impeccable flourishing of the letters, the clean simplicity of each character, and the uncanny homage to old school cinema is delightful. Magnifique, if I may be so bold. (heh..see what did there?)

Jokes aside readers: watch the trailer,  pull your sh*t together and marvel at probably the most amazing on screen type marriage of 2012.

Images courtesy of Neorelic